Case Study #3: Feld Thoughts

Feld Thoughts is the personal blog of Brad Feld, a managing director of Foundry Group and venture capitalist.

The site is very simple. In it, Feld shares his latest musings on business and life, often rather insightfully. His social media strategy is bare-bones but effective.

Feld automatically shares new blog posts when they published on Twitter. It’s likely he uses Publicize since Jetpack is enabled on his site as revealed by What WordPress Theme is That? He also has Easy Social Share Buttons installed, making it simple for people to share his content across multiple social networks.

Beyond that, however, Feld doesn’t promote his blog posts all that much. Instead, he engages with real people in discussion. And it’s working. @bfeld  currently has over 217k followers on Twitter, so he must be doing something right.