Case Study #4: Thrifty Nifty Mommy

The Thrifty Nifty Mommy site is built on a custom child theme for the Genesis Framework and is a comprehensive review site for everything having to do with babies, kids, and parenthood. Oh, and there are plenty of giveaways, too.

With 35k Twitter followers, 70k Facebook likes, and 17.6k Pinterest followers, site owner Janessa has a handle on social media, especially integrating it with WordPress. She appears to use Publicize to initially promote her posts but also has Simple Social Icons by StudioPress installed for better social sharing and connecting.

Though she uses the same photos across all social networks to promote her blog posts, she does offer custom text on each and appears to create a custom image for her posts that also appears on Pinterest.