Case Study #2: Ann Handley

Ann Handley really has this content marketing thing down. She’s a best-selling author, chief content officer at MarketingProfs, and has a significant social media following.

On her personal site, AnnHandley.com, she offers up advice on all topics related to content production, with an emphasis on creating quality content.

On Twitter, she promotes new posts as they’re published and several times thereafter, always including a compelling image to further encourage a click.

While some marketers use Instagram to directly brand their sites, others like Handley take a subtler approach.

Rather than posting quotes from her books all the time and watermarking every image with her website’s logo, she instead just posts photos from her life.

She lets her personality shine through, which is really effective for brand building, especially when your business brand is made up of you!