Case Study #1: RebekahRadice.com

Social media marketing extraordinaire, Rebekah Radice is a digital marketing and social media strategist who has worked with many companies and individuals. But when she’s not consulting, training, or speaking, she’s maintaining her excellent blog. Not only does it have a consistent brand, her content is actually useful and good.

Her site is built on the Genesis Framework and she uses a combination of a couple of plugins to encourage visitors to share her latest posts. For instance, she uses theSocial Warfare plugin to add stylish and super fast-loading sharing buttons to her site. They not only look nice but also function really well and allow for total control over how her content is shared by other people.

But in terms of how she shares her own blog posts, she shares them to her social network following when they’re published.

But she doesn’t just blanket promote them across all networks. Rather, she provides custom information and images for each.

On Facebook, Radice includes a compelling sentence or two with the link to her new post, along with a custom image made specifically for the blog post and for Facebook.

She’s also “pinned” it so it appears at the top of her page’s feed for however long she specifies. She’s used the same image that appears in the blog post on Twitterand has pinned the tweet to the top of her feed here as well.

And while she hasn’t yet shared this post on Pinterest, previous blog posts show that she creates another custom image for this social network that maintains the same branding (orange color scheme) with the addition of a vibrant cartoon character.